Email Marketing

DWP is one of the leading email marketing companies in the north or England. We send out tens of thousands of emails every month on behalf of clients who reap the rewards of a cost-effective and direct means of generating income.

The Power of Email Marketing?

Email marketing is fast, cost-effective and delivers results! Use it to generate new customers; revitalize existing customers and inform existing customers of company news, new product launches or forthcoming events.

Campaigns can be tailored precisely to match customer preferences and can be set-up to send from your email address, not ours. "Forward to a Friend" functionality increases the spread of your message.

Data Capture

We can set-up data capture forms on your website to obtain information about your visitors and their preferences. This can be conducted in stages so over-time you obtain a sound understanding of what each visitor likes and dislikes. Your email campaigns will automatically deliver information (including images) that are specific to individual preferences - a direct hit in terms targeted marketing and an increased chance to generate revenue.

Website Landing Pages

We can design and build themed landing pages on your website that are tailored to your campaigns. This ensures that content on the website is always specific to the campaign in question to the degree that if a subscriber clicks on a promotion or 'call-to-action' within your email, the landing page on your website will already contain their details. This vastly speeds up the 'registration' or 'buying' process you want them to complete.

Testing and Delivery

Emails are tested thoroughly across all major delivery platforms including Outlook, Gmail, Hotmail, Yahoo and MSN. From a ‘subscribers’ perspective, the platform is set-up to ensure that there is no mention of DWP during any stage of the process.

Email Marketing Statistics

Detailed statistics enable you to monitor; email open reports, link click through tracking (monitor responses to your calls to action), bounce-rates, unsubscribe stats, forward to a friend activity and much more, all the second the campaign has been sent out.

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