ONLINE MARKETING
Generate new customers and increase revenue with strategic online marketing using Search Engine Optimisation and Pay-per-Click campaigns
SEARCH ENGINE OPTIMISATION AND PAY-PER-CLICK CAMPAIGNS
GROW YOUR BUSINESS WITH EFFECTIVE ONLINE MARKETING
So you’ve got a great looking website, now what? Now you need to ensure your website is found by potential customers. After all, you can have the best website in the world but if people can’t find it what’s the point?DWP is an online marketing company based in Harrogate, North Yorkshire and deliver results to clients and consumers throughout the UK.
WHAT IS SEARCH ENGINE OPTIMISATION?
Search Engine Optimisation (SEO) is the process of marketing your website online so that it achieves the best possible rankings on Google and other major search engines, for key words and phrases relating to your products or services, and area of business.To understand the importance of Search Engine Optimisation, consider the following:
- Approximately 81% of web users find new websites through search engines.
- Google experiences a huge 85% (approx) of all searches performed on the internet.
- 90% of searchers will not look beyond the first 3 pages of search results.
- The top ten results on Google’s search listings experience 80% more traffic than results 11-30.
WHAT CAN I DO TO HELP INCREASE VISITORS TO MY WEBSITE?
In timing with your short, medium and long-term goals we'll implement the following measures to understand, increase and convert visitors into either enquiries or sales;
- Run an analysis of your current website to identify any short-falls in structure.
- Rectify short-falls.
- On-page optimisation [making sure your website is 'open to search engines'].
- Initiating intuitive online marketing campaigns to spread and raise awareness of your business.
- Monitoring and reacting to website visitors statistics.
- Setting up paths to identify where users are 'dropping out of your buying process'.
- Setting up goals to achieve business objectives.
- Submit your website to all major search engines.
- Link Building [getting industry-specific websites to link to your website without linking back].
- Social Networking using Twitter, Linked-In, Facebook, YouTube and more.
- Setting up news-feeds that keep your website fresh with new content.
- Automatically submitting your news-feeds to social networking websites.
- Submitting articles to industry-specfic websites and directories.
- Conduct pay-per-click campaigns [where required].
- Run monthly reports to compare month-by-month statistics.
- React to changes in visitor trends.
- Send targetted email campaigns to match user preferences.
SO WHAT DO I NEED TO DO?
The first step is to ensure that your website is 'optimised to be search engine friendly'. This means that it is built to ensure that search engines, such as Google can easily read the content of your website. There are certain rules that need to be applied and falling short will dilute the relevance of your site - therefore search engines will not even know that you exist.Once the structure of your website is sound and works in tandem with your 'content' we have a basis for moving forward. It is then down to implementing strategic tools and proceedures to help raise awareness and interest in your site. We can not emphasise enough the importance of search engine optimisation and the need to be proactive towards embracing all that is available to help your website work - and in turn make money.
NEXT STEPS
DWP will work with you to develop your online business and we'll work with you to obtain results.
Click here to contact DWP about Search Engine Optimisation.
